Special Event Campaigns (SEC)

An exciting, compelling event, like a major sports tournament, can be exploited to increase sales profitably, by offering a free, licensed, collectable reward. Special Event Campaigns deliver truly impressive sales increases.

Benefits

Customers visit more often and spend more

Point of difference over the competition

Rewards can be targeted at different customer groups

A frequent driver in successful SECs is the fact that children can influence the destination of their parents' shop

Brand partnership with major international sporting event or licensed property

SECs have been run successfully in the petroleum, fast food, drug store and newspaper sectors, producing excellent results for our clients.